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Display of Road Safety Messages
In order to evaluate the effectiveness of the DMS in changing drivers' behavior, their responses and reactions to a variety of messages were explored in the survey using the standard 5-point Likert scale. First, drivers were asked about the attention they paid to these messages using two items: "I look at the messages on highway messages boards when they are displayed" and "I think about the messages displayed on highway message board". Second, in order to gauge behavior change, examples of more specific types of messages were used. Since the effects of traffic related information on driver behavior have been extensively researched, two items from road safety were used instead: "Reminders not to tailgate induces me to check my following distance" and "Anti-speeding messages on message boards reduces my likelihood of speeding".
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